HS 476: Culture and Media

Key concepts and theories: media, culture, high/low culture, and popular culture mass culture.

Media in the global context: The development of cultural industries (case studies of cross cultural consumption, Mcdonaldisation, exoticization of the third world, United colors of Benneton)

Cultural studies in India: Different perspectives, understanding the folk/popular practices in India.

Print Culture: the emergence of the newspaper, print, capitalism and political identity. Calendar art and mass production of pictures and the middle class aesthetic, photography and film hoardings.

Indian Cinema: The conflict of traditional forms and modern technology, the nation- and the home - persistent themes in Hindi cinema, the post-90s Hindi cinema imagining the family and NRI cultures.

Screening culture and cassette culture; Television in India - issues of modernity and development, discourse of national integration, narrative serials, commercial sponsorship, women oriented narratives, the mythologicals, global and regional networks, politics after television, popular music and technology, devotional music.

Resisting power through the media.


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